The New Year has arrived, and individuals and businesses alike are taking advantage of the clean slate to make this year their best yet. Of course, marketing is still one of the best ways to grow your business in 2020, and there are some new trends that are making waves in the sphere of MSP lead generation.
Direct Contact Strategies
One trend we’re seeing is with direct contact strategies, like email blasts and cold calls. Though the last few years have seen an increase in email marketing, it’s becoming clear that people are tired of their inboxes getting filled with spammy emails. Not only are they becoming more exclusive about subscribing to newsletters, they’re also more likely to trash or sort emails into their spam folders.
What that means is fewer businesses are able to reach their desired target audience through email newsletters. Because of this, the cold calling lead generation approach is seeing a revival in popularity and success. Even with all the new ways people can find your company, the tried and true method of picking up the phone and calling prospects still leads the way. However, in the modern age, it’s now being done more methodically, and is backed by new digital marketing initiatives like social media, SEO, and Google ads.
All of that isn’t to say that email marketing is completely out. Instead, newsletters with more personalization for recipients, and with a more educational spin rather than a direct sales pitch are becoming more popular.
At Osprey Strategic Research, our MSP lead generation approach includes calls and email newsletters, and our top of the line team knows how to best reach your target audience based on their personal needs.
Speaking of personalization, 2020 is also seeing more account-based marketing, where each potential client is seen as an individual marketing target. Personalized landing pages, social media posts, and Google ads are becoming more common as well. More than just adding a recipient’s name to the ad, these posts make use of collected data on individuals to make sure they’re offering the information that will most entice these potential clients to visit your page or website.
The Osprey team has various automated social media marketing and Google ad solutions, and will also perform a thorough audit on your website to find where we can improve any of your landing pages to improve lead generation.
Since Google remains one of the most important factors in your business’ visibility to potential clients, SEO strategies have some emerging trends in 2020 as well. Of course, blog posts are still the best way to improve search engine results and keyword ranking, but the new year is seeing an increase in video marketing as well.
Our SEO services begin with an analysis of all the keywords on your website to see how you’re ranking on search engines. From there, we determine the best course of action to help you rank better than your competitors, and provide the tools you need to implement the strategies to best effect.
While trends come and go, the effects of successfully implementing them while they’re relevant can have a lasting, positive impact on your business. Contact us today to find out more about our MSP lead generation approach.